For individual florists who want to focus on flowers, in every season of life:
Like Stacey, AIFD, CFD, who ran her own floral business for 20 years and needed to downshift while homeschooling, but wanted to keep her skills fresh.
Like Marian, who did her son’s wedding flowers at age 60, retired from a teaching career, joined Poppy at 62, and has now done 100 weddings in three years.
For Grace, who went all-in on her floral business after tech company layoffs. She fills in gaps in her calendar with Poppy, and refers couples to Poppy that aren’t a fit for her business.
For Prive, a high-volume flower shop looking to add more weddings to their calendar and keep their team busy.
No.
Order gatherers are considered “middlemen” who take up to 30% of the floral order in exchange for generating an order — typically a bouquet or simple arrangement — for a local florist.
Poppy is not a middleman. Poppy is a business built on sharing economies of scale. We create economies of scale through:
and we share the benefits with customers, and with florists.
Customers benefit because our proposal building technology and buying power unlock profit at budgets that are not considered profitable by most florists. This translates to a respectful, joyful wedding flower experience for couples who otherwise struggle to get a call back. We believe this helps build up our industry’s reputation within the wedding world at large.
Florists benefit because they can work and earn with Poppy on their terms. Spending less time on admin, and more time on the parts of their business and life they want to focus on — whether that’s going after fewer, higher budget weddings, eliminating the administrative burden of running a business, backing off of social media, or prioritizing family.
Our founder was working at a floral gifting e-commerce company and noticed customers asking to buy wedding flowers online — simply, and affordably.
She also heard some common concerns from florists: the need to constantly educate the customer, the difficulty in defending pricing, and struggles to run a business profitably.
Poppy started to solve both problems. We bring full service wedding flowers to an e-commerce platform, while creating income opportunities for all types of florists and floral designers.
It all starts with our expert sales team
We employ a team of 12 Floral Consultants, all formerly wedding florists or wedding professionals, who work with clients who are often ignored by other florists due to their budget range.
These Floral Consultants do all the work of acquiring a client — curating proposals, responding to emails and messages, trimming budgets, and making clients comfortable with their decisions. If you’ve run a floral business, you know: this is a lot of work!
We save time for our Floral Consultants through custom-built technology designed to create proposals instantly, and make client communication simple.
Merchandising & Procurement
We have a team of expert merchandisers and buyers who monitor trends, keep our portfolio updated with the most in-demand floral designs, and buy the right flowers, at the right time, at the right price.
Poppy florists
1,000 florists have voted with their time to join Poppy as our partners in fulfillment across 80 U.S. cities. We’ve been told we “hand florists weddings on a silver platter”, which includes:
